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Our History


Marie-Louise Schaernack opened Germany’s first second hand shop in Hamburg and established a new branch of trade. The second hand concept is very successful, because it frees the people from the fashion dictate and becomes a new term for individual luxury. Second Hand – but First Class. 

Our History - The Second Hand Shop Kunhardtstraße Hamburg 1970


SECONDELLA moved to the ABC street with its first self-designed logo: the bitten off apple.

Our History - SECONDELLA - The Second Hand Shop ABC-Straße 1973


SECONDELLA expanded and moved to its current location on Hohe Bleichen 5. An individually-developed merchandise management system is introduced. A corporate identity with a new logo is developed and registered as a protected word mark. The shop design and logo are based on the forms and colours of Kasimir Malewitsch’s paintings who was the founder of constructivism.

  Our History - SECONDELLA Hohe Bleichen Hamburg 1990



A second store is opened next door: SECONDELLA DEPOT.

  Our History - SECONDELLA DEPOT Hohe Bleichen Hamburg Eröffnung 1999


Extra rooms on the first floor are added in 2009: The RECEIVING DEPARTMENT and our PERMANENT SPECIAL SALE for WOMEN and MEN aswell as the KIDS DESIGNER CORNER are located on the top floor.

  Our History - 3 Läden - 1 Standort Hohe Bleichen 5 seit 2009

  Our History - 3 Läden - 1 Standort Hohe Bleichen 5 seit 2009


3 stores – 1 location

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